About

Who We Are

Softliva is a Finland-based online fashion store created around a simple idea: everyday clothing should feel comfortable, practical, and beautiful at the same time.

We focus on soft, cozy and thoughtfully selected clothing for women, with particular attention to the needs of everyday life in the Nordic climate. From warm layers for cold days to comfortable pieces for everyday wear, we aim to make finding the right clothing simple and enjoyable.

Our Approach

At Softliva, we believe online shopping should be clear and straightforward.

We provide detailed product information so you can make an informed decision before placing an order. Our goal is to offer comfortable products at fair prices while making the ordering, delivery and customer-service experience as smooth as possible.

Customer satisfaction is important to us. If you have a question about an order or product, our support team is available to help.

Our Products

Softliva specializes in women's clothing and accessories selected with comfort, softness and everyday practicality in mind.

Our collection includes pieces suitable for different seasons and everyday situations, with a particular focus on cozy materials and warm clothing suitable for cooler Nordic weather.

We carefully select products based on their design, comfort, functionality and suitability for everyday use.

Our Mission

Our mission is to make comfortable and practical women's fashion easier to discover and enjoy.

We want every Softliva customer to feel confident in what they purchase — from the first visit to our store to the moment their order arrives.

Our Vision

We aim to build Softliva into a trusted Finnish online fashion destination known for comfortable products, straightforward service and a customer-first shopping experience.

As we grow, we will continue developing our collection while staying focused on the qualities that matter most to our customers: comfort, practicality, quality and timeless style.