Privacy Policy

Last updated: September 19, 2026

1. Who We Are

Softliva ("we", "us", "our") is an online fashion store operated by Masud Trading, a business registered in Finland. This Privacy Policy explains how we collect, use, and share your personal data when you visit softliva.com, place an order, or contact us.

For the purposes of applicable data protection laws, including the EU General Data Protection Regulation (GDPR), we are the data controller of your personal data.

Controller and contact details

Masud Trading (trading as Softliva) Business ID (Y-tunnus): 3417453-5 Peltolankatu 5 D 65 80220 Joensuu, Finland

Warehouse & Returns Kauppakatu 28 80100 Joensuu, Finland

Customer Service Email: info@softliva.com Phone: +358 465383157 Monday–Friday, 9:00 AM–5:00 PM (EET)

Our online store is powered by Shopify, which provides the technology used to operate our website and process orders.

By using our website or placing an order, you acknowledge that you have read this Privacy Policy.

2. Personal Data We Collect

Depending on how you interact with our store, we may collect the following categories of personal data:

• Contact and identity details: your name, email address, phone number, billing address, and delivery address.
• Order and transaction details: the items you view, add to your cart, purchase, return, or cancel, your order history, the payment method used, and payment confirmation details.
• Payment information: payments are processed securely by Shopify and our payment providers. We do not store your full card number on our own systems.
• Account information: if you create an account, your login details and preferences.
• Communications: messages you send us, for example when you contact customer support or return a product.
• Device and usage data: your IP address, browser type, device identifiers, pages viewed, and how you interact with our website, collected through cookies and similar technologies.
• Marketing preferences: whether you have subscribed to or unsubscribed from our marketing emails.

3. Where We Get Your Data

• Directly from you, when you place an order, create an account, sign up for emails, or contact us.
• Automatically, from your device when you browse our website, through cookies and similar technologies.
• From our service providers, such as Shopify, payment providers, and delivery carriers, when they process data on our behalf.

4. Why We Use Your Data and Our Legal Bases

We only use your personal data where we have a legal basis to do so:

• To process and deliver your orders (performance of a contract): taking payment, preparing and shipping your order, sending order confirmations and tracking information, and handling returns and refunds.
• To provide customer support (performance of a contract and our legitimate interests): answering your questions and resolving issues with your order.
• To meet legal obligations: keeping accounting and tax records, handling consumer rights requests, and responding to lawful requests from authorities.
• To keep our website and business secure (legitimate interests): preventing fraud, abuse, and unauthorised access.
• To improve our website and services (legitimate interests or, where required, your consent): understanding how visitors use the store so we can improve it.
• To send marketing communications (your consent, or our legitimate interests where the law allows): sending you news, offers, and promotions by email. You can unsubscribe at any time.
• To show relevant advertising (your consent, where required): advertising on other websites based on your activity on our store. Where required by law, we use non-essential cookies for this only if you accept them.

5. Who We Share Your Data With

We share personal data only where needed and only with:

• Shopify, which hosts our store and processes orders, payments, and customer data on our behalf.
• Payment providers, to process your payment securely (for example card networks, PayPal, Apple Pay, Google Pay, and Shop Pay, depending on the method you choose).
• Delivery carriers, such as Posti, so that your order can be delivered to you.
• Service providers that help us run the business, such as email services, analytics, IT and customer support tools, and accounting services.
• Marketing and advertising partners, if you consent to marketing or advertising cookies.
• Authorities and professional advisers, where we are legally required to, or where necessary to establish, exercise, or defend legal claims.
• A future buyer or successor, if our business is sold or restructured, subject to applicable law.

We do not sell your personal data for money.

6. Shopify

Our store is hosted by Shopify. Shopify processes personal data about your use of our website and your orders in order to provide the store to us. In some cases Shopify also acts as an independent controller, for example for its own security, fraud prevention, and service improvement purposes. To learn how Shopify uses your data and how to exercise your rights with Shopify, see the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

7. Cookies and Similar Technologies

We use cookies and similar technologies to make our website work, remember your cart, keep the store secure, understand how the site is used, and, with your consent where required, to support marketing and advertising.

• Essential cookies are needed for the store to function (for example, your shopping cart and checkout) and do not require consent.
• Analytics and marketing cookies are used only if you accept them, where the law requires consent.

You can change your cookie choices at any time through the cookie settings on our website, or by adjusting your browser settings. If your browser sends a Global Privacy Control signal, we treat it as a request to opt out of the sharing of your data for targeted advertising. You can also opt out of data sharing for advertising here.

8. International Transfers

Some of our service providers, including Shopify, may process data in countries outside the European Economic Area (EEA). Where your data is transferred outside the EEA, we rely on appropriate safeguards, such as the European Commission's Standard Contractual Clauses or an adequacy decision, as applicable.

9. How Long We Keep Your Data

We keep personal data only as long as necessary for the purposes described in this policy:

• Order and transaction records are kept for the period required by Finnish accounting and tax law.
• Customer account data is kept while your account is active, and deleted or anonymised after you ask us to close it, unless we must keep certain data by law.
• Customer support messages are kept for as long as needed to resolve your query and handle any follow-up or legal claims.
• Marketing data is kept until you unsubscribe or withdraw your consent.
• Cookie and usage data is kept for the period stated in the relevant cookie settings.

10. Security

We take reasonable technical and organisational measures to protect your personal data. Our store uses secure HTTPS connections, and payments are handled by secure payment providers. However, no method of transmission over the internet is completely secure, so we cannot guarantee absolute security. Please do not send sensitive information, such as full card numbers, to us by email.

11. Your Rights

If you are in the EEA, the UK, or another region with similar laws, you have the right to:

• Access the personal data we hold about you.
• Correct inaccurate or incomplete data.
• Delete your data, in certain circumstances.
• Restrict our processing of your data, in certain circumstances.
• Object to processing based on our legitimate interests, and to direct marketing at any time.
• Data portability: receive your data in a structured, commonly used format and have it transferred to another provider, in certain circumstances.
• Withdraw consent at any time, where we rely on your consent. Withdrawing consent does not affect the lawfulness of processing before you withdrew it.

To exercise any of these rights, contact us at info@softliva.com or +358 465383157. We may need to verify your identity before we act on your request. We will respond within the time required by law, normally within one month.

We do not make decisions about you based solely on automated processing that has legal or similarly significant effects.

12. Marketing Emails

You can unsubscribe from marketing emails at any time by using the unsubscribe link in any email or by contacting us at info@softliva.com. If you unsubscribe, we may still send you service messages about your orders and account.

13. Children

Our website is not intended for children, and we do not knowingly collect personal data from anyone under 18. If you are a parent or guardian and believe your child has given us personal data, please contact us and we will delete it.

14. Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for their content or privacy practices, so please read their privacy policies before providing them with your data.

15. Complaints

If you have a concern about how we handle your personal data, please contact us first at info@softliva.com so that we can try to resolve it. You also have the right to lodge a complaint with a data protection authority. In Finland, this is the Office of the Data Protection Ombudsman (Tietosuojavaltuutetun toimisto), www.tietosuoja.fi.

16. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our business, our services, or the law. The latest version will always be available on this page with the date it was last updated. Where required by law, we will notify you of significant changes.

17. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, contact us:

Masud Trading (Softliva) Business ID (Y-tunnus): 3417453-5 Peltolankatu 5 D 65, 80220 Joensuu, Finland Email: info@softliva.com Phone: +358 465383157 Customer service hours: Monday–Friday, 9:00 AM–5:00 PM (EET)